Stakeholder, Market, & User Research, Requirements Gathering, Strategy, and IA

Making the Miller‘s Ale House Website Easier to Navigate

Good Eats Should Be Easy to Understand

Drinks and eats and lots of TVs… and did I mention lots of eats? For this growing fast casual chain, my key UX challenge was in the information architecture: we had to seperate out their very large menu (even for fast casual) in a way that was easy to navigate while still calling attention to their traffic-driving specials and bar menu.

I lead the initial discovery phase of this project which entailed stakeholder research, requirements gathering, and production phase scoping. I also contributed to information architecture and a smattering of wireframes before largely handing off the project to the team's interaction designer to take the creative work to completion.

Fig. 1: Diagram of the somewhat complex menu taxonomy that was elluding both the stakeholders and agency team
Fig. 2: Top level sitemap
Fig. 2: Interior level sitemap

Full Case Study Coming Soon

In a world cluttered by confusing websites, too-clever apps, and mountains of unnavigable content, ensuring your customer can easily, effectively, and efficiently interact with your digital product makes a very real—and financial—difference.