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Cargill had plans to expand their new Charter reserve deli program and brand of meats and cheeses. In my role, I drove the overall creative direction of the program's digital presence, which would also include the creation of a retail point-of-purchase coupon system to drive traffic back to the website and create consumer awareness of the Charter Reserve brand.
I assisted with the UX work for a comprehensive redesign of an enterprise B2B website and forum. The statement of work reflected the client's desire for specific UX deliverables in the form of a set of responsive wireframes. I worked to ensure that our team delivered not just good wireframes, but the right wireframes and supporting information architecture documentation based on the needs of the evolving website.
Read the enterprise B2B case study.