How I Can Improve Your Product
Ensure Ease and Efficiency of Use
User Experience Design and Usability Testing
User Experience (UX) Design ensures the quality of an end user's interaction with a digital product: apps, software, consumer installations, and responsive websites that function well on both a mobile device and large monitor. From the overall scope and steps for a given task to a page's specific layout, concepts are taken from idea to prototype, then tested and optimized to ensure what goes live works based on measurable feedback.
Deliverables and tasks: A/B & multivariate tests, analytics setup and reporting, wireframes and interactive prototypes, user work flows, user interface comps, usability tests, expert heuristic reviews
Create Order Out of Chaos
Information Architecture
Information Arcchitecture (IA) deals with the high level structure of a product's content, particularly in regards to its navigatibility and findability. Of chief importance to complex products such as e-commerce websites and company intranets, good and robust information architecture ensures that a product will be organized in a clear manner, uses language its users will readily understand, and is a blueprint for future site additions and expansions.
Deliverables and tasks: sitemaps & heirarchies, content audits, card sorting, labels & taxonomies, tree tests, controlled vocabularies
Discover and Define Digital Goals
Digital Strategy and Ideation
Bridging the gap between the present and the goals of the future is the heavy work of Digital Strategy. While ideas in and of themselves are never in short supply, the true effectiveness of Ideation work lies in identifying those that are viable and then crafting a clear set of actionable next steps.
Deliverables and tasks: competitive analyses, digital marketing audits, feature proposals, minimum viable prototypes, multi-channel digital strategy papers, ideation workshops, user research
