Watch your head, because WillPhillips.org is undergoing a live redesign. Exciting? Yes. Nerve-wracking? Absolutely. New features and case studies are being added all the time. Our apologies if you experience something amiss.
As part of improving the site's mobile web presence, I was tasked with updating the legacy desktop pages and designing a responsive solution Work began with an audit of the existing checkout process and lead to full UI comps, proposed workflow improvements, and a important virtual currency overhaul.
With nearly fifteen years of history and millions of members, Tarot.com's information architecture had become unwieldy. A sitemap for either the desktop or mobile sites didn't even exist. I audited both sites, then made a proposal to clarify the site's content verticals and increase navigability. This was to be accomplished by improving navigation menus, adding a search feature, and designing breadcrumbs.
A radical, standalone rebrand of a Tarot.com web app. I was responsible for proto-persona development, project discovery and feature set ideation, project phase roadmap, and the full scope of the subscriber experience (workflow to wireframe). After the Beta launch, I was brought back into the project to provide some visual and UI design tweaks.
Case study coming soon!