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Will Phillips — Graphic Design & Brand Strategy

Working with people and pixels to create handcrafted websites
that are easy on the eyes, easy to use, and easy to update.

User Experience Design, Wordpress, & Web Strategy • Portland, Ore.


While my primary skillset is with digital media, I have experience in print as well as logo and branding projects.

I'm an unrepentant generalist who prides himself on being able to offer his clients' comprehensive creative services along the digital spectrum. From defining and answering the problems that undergird a sound online strategy, designing intuitive user interfaces, to handcoding a custom Wordpress site, I am able to assure clients of my personal and careful attention at every stage of launching a sucessful web presence.

i.Web Strategy

Before wireframes are sketched, pixels placed, or code written, a truly successful website – and accompanying social media presence – must have the important foundation of a comprehensive web strategy in place. Success online is built by first asking “Why?” and from the answers that are uncovered there, moving on to auditing existing websites, analyzing competitors, and researching audiences needs.

ii.User Experience Design

Successful design exists always in a state of tension: both at the intersection of aesthetics and functionality and - just as importantly - at the epicenter of often competing user needs and business objectives. Oranixing these varied demands requires a sensible information architecture, user-friendly page layouts, branding integration, and visual brilliance.

iii.Wordpress Development

Wordpress is a remarkably maleable content management system which can serve as the unseen framework for nearly any website imaginable: static online marketing brochures to blogs to exceptionally complex corporate websites. But even at the high end of that complexity scale, Wordpress remains easy to update. Gone are the days of paying a web author to make small updates to content.