You have a site or an app.
I help make them better.

Portland UX Design and Digital Strategy

What can I do for you?

We're Under Construction

Watch your head, because WillPhillips.org is undergoing a live redesign. Exciting? Yes. Nerve-wracking? Absolutely. New features and case studies are being added all the time. Our apologies if you experience something amiss.

Recent Work to Be Proud Of

Tarot.com eCommerce Update

Improving UX With an Eye for Mobile

As part of improving the site's mobile web presence, I was tasked with updating the legacy desktop pages and designing a responsive solution Work began with an audit of the existing checkout process and lead to full UI comps, proposed workflow improvements, and a important virtual currency overhaul.

Read More

Tarot.com IA and Content Audit

Improving Navigability and Content Strategy

With nearly fifteen years of history and millions of members, Tarot.com's information architecture had become unwieldy. A sitemap for either the desktop or mobile sites didn't even exist. I audited both sites, then made a proposal to clarify the site's content verticals and increase navigability. This was to be accomplished by improving navigation menus, adding a search feature, and designing breadcrumbs.

View this Case Study

Smoon Web App UX

Proto-Personas, Project Strategy, Experience Design

A radical, standalone rebrand of a Tarot.com web app. I was responsible for proto-persona development, project discovery and feature set ideation, project phase roadmap, and the full scope of the subscriber experience (workflow to wireframe). After the Beta launch, I was brought back into the project to provide some visual and UI design tweaks.

Case study coming soon!