Cargill had plans to expand their new Charter reserve deli program and brand of meats and cheeses. In my role, I drove the overall creative direction of the program's digital presence, which would also include the creation of a retail point-of-purchase coupon system to drive traffic back to the website and create consumer awareness of the Charter Reserve brand.
I assisted with the UX work for a comprehensive redesign of an enterprise B2B website and forum. The statement of work reflected the client's desire for specific UX deliverables in the form of a set of responsive wireframes. I worked to ensure that our team delivered not just good wireframes, but the right wireframes and supporting information architecture documentation based on the needs of the evolving website.