An enterprise-level firm in the North American transportation and logistics industry was in the process of introducing an evolution of their identity system as well as a suite of new digital tools.
I was tasked to work with C-level executives, VPs, and senior directors to find a way to apply product design best practices to the enterprise nature of the organization while also applying the new identity to the digital space, and driving forward the UX, UI, and content needs of several sites and tools.
Initial creative work was the application of the already-approved new brand identity into a color and design treatment that would work for digital. These initial style tiles eventually evolved into a full Design System hosted on internal servers in both design files and in code.
Numerous comps and clickable prototypes were created as part of the VP and C-level presentation and approval process, such as this robust, future-state dashboard, which functioned as a proof of concept.