Stakeholder Research, UX/UI/IA, Design Systems, Product Management, Program & Team Planning

Introducing Best Prodcut Practices Through a Logistics Firm's New Sites

Demonstrating to Both the Industry and to Customers a Commitment to Digital Transformation

An enterprise-level firm in the North American transportation and logistics industry was in the process of introducing an evolution of their identity system as well as a suite of new digital tools.

I was tasked to work with C-level executives, VPs, and senior directors to find a way to apply product design best practices to the enterprise nature of the organization while also applying the new identity to the digital space, and driving forward the UX, UI, and content needs of several sites and tools.

Style Tyles Lead to a Full Design System

Initial creative work was the application of the already-approved new brand identity into a color and design treatment that would work for digital. These initial style tiles eventually evolved into a full Design System hosted on internal servers in both design files and in code.

UI Mockups and Clickable Prototypes

Numerous comps and clickable prototypes were created as part of the VP and C-level presentation and approval process, such as this robust, future-state dashboard, which functioned as a proof of concept.

Full Case Study Coming Soon

In a world cluttered by confusing websites, too-clever apps, and mountains of unnavigable content, ensuring your customer can easily, effectively, and efficiently interact with your digital product makes a very real—and financial—difference.