The work featured here is some of my latest. Take a look around.
Cargill had plans to expand their new Charter reserve deli program and brand of meats and cheeses. In my role, I drove the overall creative direction of the program's digital presence, which would also include the creation of a retail point-of-purchase coupon system to drive traffic back to the website and create consumer awareness of the Charter Reserve brand.
An enterprise-level firm in the North American transportation and logistics industry was in the process of introducing an evolution of their identity system as well as a suite of new digital tools. I was tasked to work with C-level executives, VPs, and senior directors to find a way to apply product design best practices to the enterprise nature of the organization while also applying the new identity to the digital space, and driving forward the UX, UI, and content needs of several sites and tools.
Case Study Coming Soon
PBA Health, a pharmaceutical supplier and distributer based in Kansas City, was in need of an overhaul of one of their flagship customer programs. I was brought in to help vet executive hypotheses about the product's performance, conduct robust customer, market, & stakeholder research, and propose a bold new direction for the product that culminated in a shift to product strategy, new branding, and an improved UI.
Case Study Coming Soon
I assisted with the UX work for a comprehensive redesign of an enterprise B2B website and forum. The client asked early on for specific wireframes. We helped the client refine and adjust their requests with a content inventory and robust sitemap to ensure a suitable variety of wireframes and templates were delivered.
I facilitated user and stakeholder interviews, conducted ethnographic observation of users, performed a heuristic review, and drove functional requirements gathering and development to define the scope and roadmap of an agency client's important healthcare extranet.
As part of improving the site's mobile web presence, I was tasked with updating the legacy desktop pages and designing a responsive solution Work began with an audit of the existing checkout process and lead to full UI comps, proposed workflow improvements, and a important virtual currency overhaul.
With nearly fifteen years of history and millions of members, Tarot.com's information architecture had become unwieldy. A sitemap for either the desktop or mobile sites didn't even exist. I audited both sites, then made a proposal to clarify the site's content verticals and increase navigability. This was to be accomplished by improving navigation menus, adding a search feature, and designing breadcrumbs.
Responsible for applying new identity system to the website and driving the owned property strategy, which was executed primarily through a robustly filterable recipe section and semi-long-form farmer stories which featured rich media and interactive elements, which I remain quite proud of.
Drinks and eats and lots of TVs… and did I mention lots of eats? For this growing fast casual chain, my key UX challenge was in the information architecture: we had to seperate out their very large menu (even for fast casual) in a way that was easy to navigate while still calling attention to their traffic-driving specials and bar menu.
I was responsible to define a scope of work that would allow myself and the project team to conduct the necessary discovery activities (sch as a card sort workshop and user story workshop) that would clarify how the site's organization and functionality would best be improved within a strict budget. A visual refresh went hand-in-hand with IA & page template improvements that are leading to reduced call volume into the customer service team.