Selections of UX & Product Strategy Client Engagements
PBA Health, a pharmaceutical supplier and distributer based in Kansas City, was in need of an overhaul of one of their flagship customer programs. I was brought in to help vet executive hypotheses about the product's performance, conduct robust customer, market, & stakeholder research, and propose a bold new direction for the product that culminated in a shift to product strategy, new branding, and an evolutionarily improved UI.